An iTunes protocol from Apple that lets computers and Apple iDevices stream audio and video to stereo and home entertainment systems. AirPlay superseded the AirTunes protocol. The name "airplay" is a broadcasting term that means the amount of time a song is played over the air.

See Apple TV and iTunes. In single-copy sales, the joint display of magazines and other consumer goods, usually in the area of the store in which related goods are traditionally displayed such as baby magazines in the diaper aisle. Cross-merchandising exploits natural synergies between magazines and related consumer products to heighten awareness and bolster sales of the products and the publications.

Latency sometimes leads to the user leaving the site prior to the opportunity to see. In streaming media, latency can create stream degradation if it causes the packets, which must be received and played in order, to arrive out of order.

Apple will reject any app that uses a Private API. Skip to main content. Search form June 21, Search Type any part of the glossary term's name, and select it from the autocompletion list. Click one of the letters above to advance the page to terms beginning with that letter. This makes the content appears in their friends' News feeds.

Facebook says "Liking" is intended to "Give positive feedback and connect with things you care about". Second generation 2G cellular telecom networks were commercially launched on the GSM standard in Finland by Radiolinja now part of Elisa Oyj in Ad servers use redirects to allow them to track activities such as ad requests or ad clicks.

It may be produced when a user clicks an outdated or "broken" link or when a URL is typed incorrectly in a Web browser's address field. Some websites display custom error pages, which may look similar to other pages on the site. Other websites simply display the Web server's default error message text, which typically begins with "Not Found.

Added to iPhone, iPod touch, and iPad in iOS 3. Continues while content is simultaneously being rendered. Depending primarily on linespeed, play of a transitional ad may finish before or after content rendering is completed. Contact Us Privacy Policy Credits Sitemap. Users of Facebook can "like" status updates, comments, photos, and links posted by their Facebook friends and other users, as well as adverts, by clicking a link at the bottom of the post or content.

A computer file format that compresses audio files by a factor of 12 from a. A touch screen keyboarding technique that lets users swipe or scroll through content with two fingers for faster speed. The process of a server sending a browser the location of a requested ad, rather than sending the ad itself. Forth generation data networking.

This sign is used to call out user names in Tweets. Advanced Audio Distribution Profile is a Bluetooth standard used to transmit and receive stereo music.

A pop up that appears when a transaction is interrupted prior to completion, and which attempts to "rescue" the transaction with an offer for a product. See also "Exit Pop up" or "Rescue Pop up". The Audit Bureau of Circulations is headquartered in Schaumburg, Illinois, with member service offices in New York and Toronto.

As of September 1,ABC has 4, members, including consumer titles, business and farm publications, 1, newspapers, 1, advertisers and ad agencies, and associate members. Also see Audit Bureau and BPA International.

When a Web server does not successfully transfer a unit of content or ad to a browser. This is usually caused by a user hitting the stop button, the ESC key, or clicking on another link prior to the completion of a download. A device that detects acceleration and tilt. Digital cameras employ them in their image stabilization circuits. They are used in washing machines to detect excessive vibration and in pedometers for more accurate distance measurement.

They also enable a handheld display to be switched between portrait and landscape modes when the unit is turned. Independent verification of measured activity for a specified time period. Some of the key metrics validated are ad impressions, page impressions, clicks, total visits and unique users. An activity audit results in a report verifying the metrics.

Formerly known as a count audit. Commonly known as the "wheel of death," this icon "swirls" when searching for a network or loading a page or program.

The number of unique users exposed to an ad within a specified time period. A graphic image or other media object used as an advertisement. Software on a user's browser which prevents advertisements from being displayed. An activity audit for a specific ad campaign. Audience measurement derived from a third-party ad server's own server logs. A measurement of the user-initiated action of responding to such as clicking on an ad element causing a re-direct to another Web location or another frame or page within the advertisement.

There are three types of ad clicks: Ad click-throughs should be tracked and reported as a redirect at the ad server and should filter out robotic activity. Ratio of ad clicks to ad impressions. When an ad is successfully displayed on the user's computer screen.

When an ad is downloaded by a server to a user's browser. Ads can be requested, but aborted or abandoned before actually being downloaded to the browser, and hence there would be no opportunity to see the ad by the user.

Marketplaces that allow for the buying and selling of ad inventory in a biddable, real-time sport market on an open platform. Very similar to the stock exchange model. The number of times an ad is delivered to the same browser in a single session or time period. A site can use cookies in order to manage ad frequency.

An ad hoc network refers to a network connection established for a single session and does not require a router or a wireless base station. Two methods are used to deliver ad content to the user: Server-initiated ad counting uses the publisher's Web content server for making requests, formatting and re-directing content. Client-initiated ad counting relies on the user's browser to perform these activities. For organizations that use a server-initiated ad counting method, counting should occur subsequent to the ad response at either the publisher's ad server or the Web content server.

For organizations using a client-initiated ad counting method, counting should occur at the publisher's ad server or third-party ad server, subsequent to the ad request, or later, in the process.

Click-throughs divided by ad impressions. When an ad is inserted in a document and recorded by the ad server. The creative artwork, copy, active URLs and active target sites which are due to the seller prior to the initiation of the ad campaign. An aggregator or broker of advertising inventory for many sites.

Ad networks are the sales representatives for the Web sites within the network. Ad networks exist to help marketers achieve reach and scale in a fragmented online display ad marketplace.

Ad networks help by bringing together inventory and audiences to enable marketers to buy online ad impressions faster and more efficiently. A person who has noticed an advertisement in a publication. An ad-noter is someone who may only have noted the advertisement or glanced at it without any recall of the product or service it promotes, as opposed to people who have had a closer look at the ad or have read part of it.

A measure of advertising effectiveness in which a sample of respondents are exposed to an ad and then at a later point in time are asked if they recall the ad. Ad recall can be on an aided or unaided basis. Aided ad recall is when the respondent is told the name of the brand or category being advertised.

The request for an advertisement as a direct result of a user's action as recorded by the ad server. Ad serving is normally performed either by a Web publisher, or by a third-party ad server. Ads can be embedded in the page or served separately.

Ad serving describes the technology and service that places advertisements on websites. Ad serving technology companies provide software to websites and advertisers to serve ads, count them, and choose the ads that will make the website or advertise the most money, and monitor progress of different advertising campaigns.

The location on a page of a site in which an advertisement can be placed. Each space on a site is uniquely identified. Multiple ad spaces can exist on a single page. The series of ads displayed by the user during a single visit to a site also impression stream.

The successful display of an advertiser's Web site after the user clicked on an ad. When a user clicks on an advertisement, a click-through is recorded and re-directs or "transfers" the user's browser to an advertiser's Web site. If the user successfully displays the advertiser's Web site, an ad transfer is recorded. When the ad is actually seen by the user. Note this is not measurable today.

The best approximation today is provided by ad displays. Separate from the content window. An add-on is a software extension that adds extra features to a program. It may extend certain functions within the program, add new items to the program's interface, or give the program additional capabilities. Typically refers to either a website or email address. A website address appears in the form of a Uniform Resource Locator URL and is prefixed with http: An address bar is a text field near the top of a Web browser window that displays the URL of the current webpage.

The URL, or web address, reflects the address of the current page and automatically changes whenever you visit a new webpage. New names added to the circulation file. Generally, a renewal generated by a promotional effort that goes out well in advance of the rest of the renewal promotional series.

Advance or early renewals that come in unsolicited are sometimes called unidentified renewals. Each advertiser in a given issue is commonly sent a copy of the issue so that the advertiser can check the ad. Revenue realized from the sale of advertising.

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A magazine that derives more than half of its revenue from advertising. Most large consumer magazines are advertising-driven. Adware is free software that is supported by advertisements.

Common adware programs are toolbars that sit on your desktop or work in conjunction with your Web browser. They include features like advanced searching of the Web or your hard drive and better organization of your bookmarks and shortcuts. Website affiliates are what drive Internet marketing.

Companies run affiliate programs to generate leads and sales from other Websites. They pay the sites who host their ads a commission for products sold through the links on their sites.

In return, the affiliate receives a percentage of sales or some other form of compensation generated by that traffic. The offer can be communicated by e-mail promotions, online or offline advertising. See "Opt In, Opt Out. It is customary to enter agency-sold subscriptions as cash subscriptions, even though the agency may have sold them on credit and is billing for them.

When subscribers do not pay within the audit bureau's allotted time frame, the agency notifies the publisher's fulfillment operation, and the subscriptions are discontinued. When a customer pays after an agency-generated subscription order already has been cancelled, the subscription is resumed or reinstated. An organization that combines information such as news, sports scores, weather forecasts and reference materials from various sources and makes it available to its customers.

Acronym for the Association for Interactive Marketing, the e-commerce division of the DMA Direct Marketing Association. Non-wireless features are available. A feature in Apple iDevices starting with iOS 4. Ajax Asynchronous JavaScript and XML is a method of building interactive applications for the Web that process user requests immediately.

Ajax combines several programming tools including JavaScript, dynamic HTML DHTMLExtensible Markup Language XMLcascading style sheets CSSthe Document Object Model DOMand the Microsoft object, XMLHttpRequest. Ajax allows content on Web pages to update immediately when a user performs an action, unlike an HTTP request, during which users must wait for a whole new page to load. An algorithm is any set of detailed instructions which results in a predictable end-state from a known beginning.

People who view pages in text-only mode will see ALT tags instead of images. Some search engines look for keywords in ALT tags. In strict terms, an alternate source is any subscription source other than direct mail.

However, in practice, the term is far more often applied to nontraditional sources such as package inserts and partnerships than it is to commonly used non-direct-mail sources such as telemarketing. The text displayed while an image is being loaded. ALT tags are particularly relevant for mobile SEO, since many people turn off image downloads in their mobile browsers to preserve bandwidth.

Android is a mobile operating system developed by Google. It is used by several smartphones. An ad that changes over time. For example, an animated ad is an interactive Java applet or Shockwave or GIF89a file. An animation created by combining multiple GIF images in one file. The result is multiple images, displayed one after another, that give the appearance of movement. An open source web server developed by the Apache Software Foundation. Apache is the most popular web server on the internet.

The installed containers or shells on tablet devices where issues are downloaded. Apple's online store for downloading free and paid iPhone, iPod touch and iPad applications from third-party developers as well as Apple itself.

Launched along with the iPhone 3G inthe App Store is accessible from the mobile device, and it is integrated into Apple's iTunes software. Apple ID is an authentication system that Apple Inc. Because an Apple ID can be used on multiple products and services offered by Apple, it can also be called: Mac account, iTunes Store account, and iChat account.

Apple TV is a digital media receiver made and sold by Apple. It is a small form factor network appliance designed to play IPTV digital content originating from the iTunes Store, Netflix, YouTube, Flickr, MobileMe, MLB. The difference between a standard Java application and a Java applet is that an applet can't access system resources on the local computer.

System files and serial devices modems, printers, scanners, etc. Any browser an ad will impact, regardless of whether it will play the ad. Application Programming Interface An API is a set of commands, functions, and protocols which programmers can use when building software for a specific operating system.

The API allows programmers to use predefined functions to interact with the operating system, instead of writing them from scratch.

Most often an index page, often organizing posts or entries by either category or date. Compressed images may have stray pixels often white dots that were not present in the original image. This is the standard programming system for Internet applications hosted on Windows servers.

It is bundled with Internet Information Server IIS when you buy Windows. The idea is that you write HTML pages with little embedded bits of Visual Basic, C or other languages, that are interpreted by the server.

Microsoft's technology to enables HTML pages to be dynamic and interactive by embedding scripts. Since the scripts in ASP pages suffix. The width-to-height ratio of the picture frame. TV broadcasts at a 4: IMUs have an aspect ratio of 6: A renewal promotion attached to the magazine or mailed with it in a polybag, in place of or in addition to a direct mail effort.

Despite polybag costs and a slight additional Periodicals class postage charge, attached efforts are cheaper than a mailing sent USPS Standard A. Also, an attached effort may pull as well or better than a direct mail effort. Activity audits validate measurement counts. Process audits validate internal controls associated with measurement.

An independent organization that audits the claimed circulations of its publisher members for purposes of verifying those claims for advertisers.

ABC and BPA International see definitions are the dominant magazine publishing audit bureaus. The annual report from an audit bureau that covers two consecutive publishers' statements see definition for a given magazine.

Often termed a white sheet by ABC members. BPA International members are not required to print an audit report if no changes are required to the data reported on the publisher's statement. A third party independent organization that performs audits. Tablet issue access provided to print edition subscribers.

In single-copy sales, a retailer's approval for a particular title to be carried in some or all of its stores. In subscription agency sales, the publisher's approval for an agent to sell a particular title, specifying rates and commissions.

A graphical image or likeness that replaces a photo of the author of the content on a blog or other Web page. The projected number of people who have read or looked into an "average issue" of a magazine. Copies served to a new subscriber that are older than the current issue. Often used to help meet paid rate base or controlled demographics goals. A deduction from gross subscription circulation that a publisher carries in anticipation of eventual bad pay.

Copies sent out on credit before a publisher suspends a subscription for nonpayment. Refers to the speed of a user's connection. Users with slow connection methods such as dial-up modems are considered to have low bandwidth. Users with high speed connections such as DSL, cable modems and other high speed lines are considered to have high bandwidth.

Unless the system is able to prioritize among the files, the effect is to slow delivery of each. This direct mail format features an attached reply envelope, eliminating printing of separate reply envelopes and insertion costs. A static or animated graphic that is displayed on a Web site, used primarily for advertising purposes. Banner advertisements often contain bright colors and animation to attract a user's attention. When a banner is clicked, the user is typically directed to a page containing more information about the product or service being advertised.

A phenomenon in web usability where visitors on a website ignore banner-like information. Refers to the original frequency range of a transmission signal before it is converted, or modulated, to a different frequency range. Prior to 's change in the audit bureaus' rules, basic rate a magazine's standard, published subscription price was used as the benchmark for defining paid circulation. Subs paid at at least 50 percent of basic were defined as paid.

Now that both ABC and BPA define paid circulation as any sub or single copy paid at at least one cent, basic rate is used primarily for postal purposes. Therefore, magazines continue to need to monitor these levels and publish a basic rate on their mastheads.

Is a proprietary Instant Messenger application included on BlackBerry devices. It was developed by Research In Motion RIMmaker of the BlackBerry device. Messages sent via Blackberry Messenger are sent over the BlackBerry PIN system; thus, communication is only possible between two BlackBerry devices. A snippet of code placed in an ad, on a Web page, or in an email which helps measure whether the ad, page or email was delivered to the browser and to track actions in general.

Also known as a clear GIF or pixel tag. A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.

Promotional band wrapped around the magazine after it is printed and bound. A beta test is the second phase of software testing where a not-yet-final version of the software is made available to a limited number of users so that they can test the program and provide feedback prior to final release.

A term referring to any advertisement that is not a banner, e. Most magazines include inserted or blown in see definition subscription promotion cards. The CPU accesses the BIOS even before the operating system is loaded. The BIOS then checks all your hardware connections and locates all your devices. The BIPAD is used for purposes of distribution, billing and credits for unsold copies, or returns. In most cases, BIPAD's are identified by national distributor each distributor is assigned a series of numbers and each client title is in turn assigned a number within the series.

In some cases, a publisher or wholesaler is assigned a BIPAD. BIPAD originally stood for the Bureau of Independent Publishers and Distributors, a now-defunct organization that initiated the industrywide assignment of numbers during the early days of distribution channel computerization. Today, the numbering system is administered by BIPAD Inc. The smallest unit of data in a computer.

A bit has a single binary value of either 0 or 1. There are eight bits in a byte. A measure of bandwidth which tells you how fast data is traveling from one place to another on a computer network. Bit rate is usually expressed in kilobits bits per second or Kbps. BitTorrent is a peer-to-peer P2P file sharing protocol designed to reduce the bandwidth required to transfer files. It does this by distributing file transfers across multiple systems, thereby lessening the average bandwidth used by each computer.

ISPs often move bulk mailers to the black list in response to customer complaints about unwanted, unsolicited email; if the percentage of complaints for a certain mailer reach a certain level, the email will be blocked.

Different ISPs set different levels, some are more stringent than others. An ongoing internet-based publication, in chronological format, often focusing on a mix of news, commentary, and analysis, with frequent links to other sites on the web.

TiPb is a blog. A subscription promotion card or envelope blown loosely into a magazine so that it will fall out and attract attention. Blu-ray is an optical disc format such as CD and DVD. It was developed for recording and playing back high-definition HD video and for storing large amounts of data. While a CD can hold MB of data and a basic DVD can hold 4.

This wireless technology enables communication between Bluetooth-compatible devices. It is used for short-range connections between desktop and laptop computers, PDAs, digital cameras, scanners, cellular phones, and printers. To boot a computer is to turn it on. Once the computer's power is turned on, the "boot process" takes place.

This process involves loading the startup instructions from the computer's ROM, followed by loading the operating system from the current boot disk.

Software that runs on the S-Gold chip that is responsible for booting up iPhone OS. It boots your phone into restore mode of DFU mode in the event of an emergency. It is the foundation that your phone is built on and if you damage your boot loader, the phone will not start. Refers to undelivered email. There are 2 kinds of bounces: A Web page that is delivered to a user offering goods and services. One of the two dominant circulation audit bureaus, headquartered in Shelton, CT.

BPA currently has about 5, members, including 1, business publications, consumer publications, and 2, advertisers and advertising agencies, plus newspaper, Web site and associate members. Also see ABC and Audit Bureau. Also called ancillary products or ancillary revenue streams. New products or services that complement and expand the franchise of an existing branded product.

For instance, a consumer magazine may spin off related publications or various merchandise bearing the magazine's name, such as books, CD's or online products. A business title might spin off trade shows, books or business information services. In some companies, non-magazine media and spin-off products contribute as much or more revenue as magazines.

Acronym for business reply card. BRC's are the primary reply vehicle for direct mail orders, as well as subscription blow-ins and bind-ins. They are postage-paid by the publisher to encourage response from the prospect. Acronym for business reply envelope, a key element of the typical direct mail subscription promotion package.

BRE's are postage-paid by the publisher to encourage response from the prospect. An Internet connection that delivers a relatively high bit rate: Cable modems, DSL and ISDN all offer broadband connections.

Can refer to the action of pushing out email, or can refer to the email itself. May be performed in-house or outsourced to a third party.

Popular browsers include Chrome, Firefox, Internet Explorer and Safari. A magazine's projected circulation numbers and revenues for the year. The budget, now most often developed with the help of a computer model, is based on an analysis of the volume and revenue to be produced by various circulation sources, along with their costs.

Two or more copies of a magazine sent to a single addressee who, distributes individual copies. Outdated term for multiple subscriptions sold to one customer, usually at a discount. Usually refers to a linear video ad with a clickable call-to-action.

The format is usually shorter than full linear ads and the call-to-action can usually load another video or new site while pausing the content. A change of postal address. Cache can be local i. In the case of local cache, most computers have both memory RAMand disk hard drive cache. Today, Web browsers cause virtually all data viewed to be cached on a user's computer. The process by which sites or servers serve content or HTML in such a manner as to minimize or prevent browsers or proxies from serving content from their cache.

This forces the user or proxy to fetch a fresh copy for each request. Among other reasons, cache busting is used to provide a more accurate count of the number of requests from users. When a user requests a page that contains a cached ad, the ad is obtained from the cache and displayed.

The process of copying a Web element page or ad for later reuse. On the Web, this copying is normally done in two places: When a user makes a request for a Web element, the browser looks into its own cache for the element; then a proxy, if any; followed by the intended server.

Caching is done to reduce redundant network traffic, resulting in increased overall efficiency of the Internet. In fulfillment, the process in which subscription orders and their enclosed payments are separated and then recorded.

Traditionally called caging because clerks who performed this task were enclosed in wire cages for security purposes. Also referred to as cashiering. A business and investing specific term for the smoothed annualized gain of an investment over a given time period.

Remains widely used, particularly in growth industries or to compare the growth rates of two investments because CAGR dampens the effect of volatility of periodic returns that can render arithmetic means irrelevant.

Congress on January 1,and enforced by the Federal Trade Commission FTC. The flip side of that is capacitive screens tend to be more expensive. User interface element enabling horizontal navigation by swiping or horizontal scrolling. A company that provides cell phone service.

Secretly records the numbers a user calls, their text messages, the content of Web searches including encrypted ones and a whole mess of other data. A synonym for caging that is most often used in the international market. Cashiering is also the term used to encompass a number of services designed to assist companies engaged in international marketing.

The most basic of these services include accepting payments in local currencies and providing currency conversions. A commissionable source selling subscriptions, primarily to libraries or companies. Acronym for circulation director. Stands for "Compact Disc Recordable. The word "recordable" is used because CD-Rs are often used to record audio, which can be played back by most CD players.

Stands for "Compact Disc Read-Only Memory. The "ROM" part of the term means the data on the disc is "read-only," or cannot be altered or erased. A CD-RW is a blank CD that can be written to by a CD burner. Unlike a CD-R CD-Recordablea CD-RW can be written to multiple times.

The data burned on a CD-RW cannot be changed, but it can be erased. Therefore, you have to completely erase a CD-RW every time you want to change the files or add new data. Stands for "Code Division Multiple Access. After the war ended, Qualcomm patented the technology and made it commercially available as a digital cellular technology.

Now CDMA is a popular communications method used by many cell phone companies. For making phone calls and text message if you have a cellular carrier agreement.

Voice calls on a tablet PC would usually be made via speaker phone or via a Bluetooth headset. A character is any letter, number, space, punctuation mark, or symbol that can be typed on a computer. An online discussion forum for a particular topic via a keyboard. Everyone who is logged in sees what everyone else is typing, although two people can decide to break off and have a private chat.

In newsstand sales, the coveted display space at the checkouts of supermarkets, convenience stores and other mass outlets. In addition to a per-copy discount off cover price and the RDA see definitionpublishers at checkouts generally pay per-pocket display fees see definition. The number of distributed copies of a magazine. This figure may or may not be guaranteed.

A magazine that yields most of its revenue from circulation. Many newsstand-oriented magazines, special interest titles which depend heavily on renewal revenue and titles published by nonprofit organizations are circulation-driven. Press the screen - do this by touching the screen then releasing quickly.

This action initiates an action. For example, when users click an item in a list, the screen that is associated with the item appears. This action is equivalent to clicking the trackwheel, trackball or trackpad.

On a map, picture, or presentation attachment, this action zooms in to the map, picture, or presentation attachment. On a web page, this action zooms in to the web page or follows a link.

In a text field, this action positions the cursor. If the field contains text, an outlined box appears around the cursor. Click down ads allow the user to stay on the same Web page and provide the advertiser a larger pallet to communicate their message. Used to refer to the path that a user takes through a site. This includes the pages that were viewed and the order in which they were viewed. Click streams can be built by analyzing a site's log files.

The action of following a link within an advertisement or editorial content to another website or another page or frame within the website. Similar to click down or click. But more commonly, click-withins are ads that allow the user to "drill down" and click, while remaining in the advertisement, not leaving the site on which they are residing.

There are three types of clicks: See also ad click, click-through, in-unit clicks and mouseover. The term "client software" is used to refer to the software that acts as the interface between the client computer and the server. One of the two methods used for ad counting. Ad content is delivered to the user via two methods: See server-initiated ad impression. Clip art is a collection of pictures or images that can be imported into a document or another program.

The images may be either raster graphics or vector graphics. Clip art galleries many contain anywhere from a few images to hundreds of thousands of images. The clipboard is a section of RAM where your computer stores copied data. This can be a selection of text, an image, a file, or other type of data. It is placed in the clipboard whenever you use the "Copy" command, which is located in the Edit menu of most programs.

Refers to the growing phenomenon of users who can access their data from anywhere rather than being tied to a particular machine. It is where shared resources, software, and information are provided to computers over a network. A form of mail promotion in which a number of magazines or products are merchandised together.

A database comprising information from two or more companies for the mutual use and benefit of all participants. A system of notation used to inform html how to get money from cash4phones for Web pages or email messaging. When an individual or business installs a server that they own at an ISP or hosting facility.

Collocation is often a low cost alternative to running high speed lines to your facility. Subscriptions to two or more publications or a magazine and another product such as a booksold in combination at a special price. Audit bureau rules governing combination sales were changed inalong with the definition of paid circulation, to allow more flexibility in structuring these offers. A payment to a subscription sales agency, usually a percentage or dollar amount per sub sold.

The agency collects from the subscriber, deducts the commission and remits the balance to the publisher. They can run alongside either or both the video or ad content. The primary purpose of the companion ad is to offer sustained visibility of the sponsor throughout the video. Companion ads may offer click-through interactivity and rich media experiences such as expansion of the ad for further engagement opportunities.

The demographic profile of a magazine. The likelihood that the sampling error in a survey result will trading procedure of bombay stock exchange within a specified range, usually expressed in terms of standard errors e.

It will the role of stock market development in economic growth evidence from some euronext countries details about pricing and quantity of items ordered, shipping method, and delivery date, and may also include a bounceback offer for other goods and services.

A consolidator accepts internationally destined mail for deposit within a type of mail service, such as ISAL see definition. By combining mail from more than one source, consolidators are often able to obtain volume discounts. A consolidator also usually provides convenience services for the mailer, such as preparing paperwork and obtaining permits.

Within consumer publishing companies, now the preferred title for the position traditionally known as circulation director. An address book or a name and address book NAB is a book or a database used for storing entries called contacts. Each contact entry usually consists of a few standard fields. Most systems store the details in alphabetical order of people's names. Advertising woven into editorial content or placed in a contextual envelope.

Also known as "Web advertorial". Delivers text and image ads to non-video content pages. These ads are matched to keywords extracted from content. Advertisers can leverage existing keyword-based paid search campaigns and gain access to a larger audience.

Third-party publishers receive a share of the revenue collected from the advertisers. A type of offer in which the consumer agrees to review new editions of or variations on a product and purchase a contracted number optional output parameter c# these over a specified time period. Examples include CD's periodically offered within a music club or recipe cards sent by a cooking club.

Also referred to as automatic renewal and 'til forbid. An agreement 1 hour best binary options trading platform rating which a subscriber allows the publisher to continue to renew the publication at expire, using the subscriber's initial credit card authorization, or through automatic billing, until the subscriber informs the publisher to stop.

Some subscription agencies make CS offers through credit card invoice stuffers and other sources, and a growing number of publishers are testing and rolling out CS because of its potential for reducing costs and increasing profitability.

In direct mail promotional testing, the basic package against whose results other packages are compared. Usually, the control is the winning package in a previous test or tests. The circulation of a magazine that is sent free and addressed to specific individuals who elect to receive the publication. Any first-time renewal, or the process of converting nonpaid subscribers to paid can i transfer my cash isa to a stocks and shares isa. This term is also used online to express the conversion of clicks call of duty black ops 2 game modes orders.

A calculation to express the percentage of users who took the desired action after viewing an online advertisement banner, text link or other Web promotional spot from an internet Web site, or from an email promotion. Expressed as a percentage of clicks clicks divided by orders. For example, when a product is advertised, the conversion rate would reflect the percentage of users who viewed, and then purchased the product. The transformer of tablets, it is a type of tablet that can turn in a way so that it has a keyboard.

A cookie is a small amount of data generated by a website and saved by your web browser. Its purpose is to remember information about you, similar to a preference file created by a software application. Printed text in an advertisement. It reaches 1, Women, age Its CPM for Women is: A ranking of magazines based on reach, composition, CPM, or a variety of other variables to a specific target group. ABC magazine is ranked 1 because it reaches more Men, age than any other publication. The cost of delivering one GRP.

A new type of payment structure for wholesalers being advocated by some publishers. Publishers, instead of wholesalers, would have the primary relationships with retailers. How to earn money in cabal online would be paid for performing delivery and other specified services based on their actual costs plus a margin. Also called a wrap or wrapper. An additional cover stapled or glued to a magazine, most often used for circulation and other promotional messages.

Many business magazines, and some consumer titles, use wraps as efforts in their renewal or requalification make easy money http //easy-money.fr/listegrossistes.php, and occasionally on sample copies as new-business promotions.

Although wraps are often used on the final issue of an expiring sub, they are also increasingly used as supplementary, earlier efforts, even by consumer titles. Chinese yuan in international trade percentage stock market bar madrid a population group reached by a magazine.

The geographic area within which a carrier provides service. The area within which a phone will complete calls using that carrier's network, or partner networks. Acronym for cost per action, a method of charging for online advertising often used when an advertiser places a banner or text link on a site other than their own.

Advertiser will pay a set fee for every gross order that is garnered in response to their banner s or text link s. Acronym for cost per click, a method of charging for online advertising often used when an advertiser places a banner or text link on a site other than their own.

Advertiser will pay a set fee every time a consumer clicks on their banner s. Cost of advertising based on the number of database files leads received. Acronym for cost per thousand, often used in relation to list-rental prices. The ad cost divided by the circulation minus the last three zeroes.

CPM is the standard unit of measure in online advertising. Pricing model based on the cost of delivering ad impressions. Acronym for cost per order. The sum of all production and media costs creative, printing, lettershop, postage, etc.

The advertiser's cost to generate one sales transaction. Implying that the audience one is trying to reach is defined by particular demographics or other specific characteristics, such as male golfers age The difference between CPM and CPTM is that CPM is for gross impressions, while CPTM is for targeted impressions. A software program which visits virtually information options stock trading tips india pages of the Web to create indexes for search engines.

They are more interested in text files than graphic files. See also spider, bot, and intelligent agent. Copies served on subs ordered on credit, in expectation of payment.

These copies can be reported as paid on publisher audit statements only if payment is received. Also referred to as Good-Faith Copies. Marketing specifically targeted to increasing brand loyalty. Software that can run on multiple types of computer systems. Short numeric numbers typically digits to which text messages can be sent from a mobile phone.

Wireless subscribers send text messages to common short codes with relevant keywords to access a wide variety of mobile content. For Web promotions, expressed as exchange rvx stock toronto trading percentage of impressions clicks divided by impressions ; for email promotions, expressed stock market ticker symbols gold a percentage of messages sent clicks divided by messages sent.

See also "Click through. The cursor on your screen can indicate two things: An application for jailbroken iOS devices that allows for the purchase and installation of 3rd party extensions or apps that Apple does not allow in the App Store.

Apple introduced single panel on the home screen of a tablet that provides simple visual status information pulled from a variety of sources.

Dashboard is a user-interface feature It allows access to all kinds of "widgets" that show the time, weather, stock prices, phone numbers, and other ozforex ipo news data.

Third parties offering behavioral, demographic, psychographic, and social graph data to enhance ad targeting and pricing decisions on ad exchanges. A database is a data structure that stores organized information.

Most databases contain multiple tables, which may each harry ansell stockbroker several different fields.

Using relational computer systems that allow for maintaining multi-product purchasing history and all other data on a customer. This allows all data on the customer to be readily accessed and cross-referenced for marketing purposes, including cross-selling and upselling. In normal practice, the content and banner are rendered first and the daughter window appears thereafter.

ISP's typically grant the customer greater access privileges on these servers as they are unable to access data belonging to other customers buying diamonds on overstock.com in a shared environment.

This term is used to describe a preset value for some option in a computer program. It is the value used when a setting has not been specified by the user. A default program is an application that opens a file when you double-click it. If the file opens in Microsoft Word, then Microsoft Word is the default program. A kill or cancel, sometimes initiated by the subscriber or, particularly with controlled titles, by the publisher.

Agency cancels see definition are an exception. Common characteristics used for population or audience segmentation, such as age, gender, household income, etc. A desktop binary options trading signals discount glossary or desktop PC is a computer that is designed to stay in a single location.

It may be a tower also known as a system unit or an all-in-one machine, such as an iMac. Device firmware update mode, most commonly used to exploit and gain access to iOS in order to jailbreak. Acronym for Dynamic Hypertext Mark-up Language. DHTML is an HTML extension. It allows web designers to control elements on a web page with a combination of HTML and Javascript or other scripting.

The scripting in turn allows web pages to react to the end users' input, such as displaying a web page based on the type of browser or computer end users are viewing a page with.

Dial-up refers to an Internet connection that is established using a modem. The modem connects the computer to standard phone lines, which serve as the data transfer medium. When a user initiates philam life stock market dial-up connection, the modem dials a phone number of an Internet Service Provider ISP that is designated to receive dial-up calls.

The ISP then establishes the connection, which usually takes about ten seconds and discount brokers futures accompanied by several beeping and buzzing sounds. Direct digital marketing, also known as "DDM," is a type of marketing that is done exclusively through digital means.

It may be used to supplement or even replace traditional physical marketing strategies. The primary channels of direct digital marketing include e-mail and the Web. Signatures for electronic documents. Once it receives this request, it then instantly broadcasts specific digital video streams to that viewer. When you "digitize" something, you convert it from analog to digital.

A customer may instruct his or her bank to authorize an organization such as a publisher to collect regular or occasional payments from that customer's bank account as long as the customer has been provided with advance notice of the collection amounts and dates. Common in Europe; still uncommon in the U. In single-copy sales, an alternative to the traditional mass-market distribution system that bypasses the wholesaler and, in some cases, the national distributor.

Direct distributors oversee the parcel shipping of specific numbers of magazine copies to individual stores. Often, retailers receive a larger discount off cover price under the direct system. The direct system covers many major bookstore and discount chains and specialty stores, but traditionally has not reached supermarkets and other major mass-market magazine outlets.

Entering mail directly into another country's mail stream for delivery within that country. Also known as ABB remailing. Commissionable agencies that use direct mail co-op packages to sell subscriptions to magazines from various publishing companies. Publishers Clearing House uses sweepstakes promotions and stampsheets showing one title per stampfrom which the subscriber makes a selection; hence the nickname stampsheet agent.

Also called a DM, these messages are private between only the sender and recipient. Often shortened to request. The most desirable type of controlled circulation, from most advertisers' point of view. Direct request circulation consists of qualified individuals who have verified, in writing or over the telephone or online, their qualification and desire to receive the publication.

A type of controlled circulation source in which qualified individuals' names are pulled from directories and added to the circulation file. Publishers generally seek to minimize the percentage of directory circulation and to convert directory names to direct request see Direct Request. Successful download giving the user an opportunity to see. Acronym for Domain Name Server. A Domain Name Server translates human readable domain names, such as websiteadvice.

The unique name that identifies an Internet site. Top-level domains TLDs are either generic or geographic. Generic top-level domains include. Geographic domains designate countries of origin, such as. The DMM is the comprehensive U. Postal Service guide to rules and regulations, including the sizes and formats allowable within forexten para kazanan classes of mail.

The purchaser of a gift subscription. Also see Non-Subscribing Donor. Standard web pages that contain a high concentration of very specifically targeted keywords.

Doorway pages do not contain any real content; their main purpose is to rank highly in search results. Once users arrive at the doorway page, they are referred to the actual site being marketed. The use of doorway pages has decreased in recent years as search engines have learned to ignore them. Action of a consumer reaffirming their privacy options; e. This is considered a good stock options are exercised at the sellers option for permissions because the consumer has been asked to take multiple actions to choose then confirm their permission.

A form of self-mailer see definition derived from the U. Postal Service double postcard, which includes a postpaid tear-off reply card. The Domestic Mail Manual see definition outlines the format specifications. A user gesture for tablets used to zoom in or out of content - consists of two quick taps.

On an eReader, used to turn to the next page. To transfer a file from another computer to your computer. You can use your mouse, or finger by tapping and holding, to drag icons and other objects on your computer screen.

Also termed an allotment. In single-copy sales, the number of copies of fx day trading tips issue of a particular title that are distributed to specific wholesalers and retail outlets.

Determined on the basis of a title's sales history or typical sales of similar titles in a specific store or area.

When an online user accesses more and more pages of the Web site, i. Any subscription leaving the subscription list. Also used to mean drop date, the day a mailing is entered in the postal stream. A drop down menu is horizontal list of options that make money with proxy server contain a vertical menu. When you roll over or click one of the primary options in a drop down menu, a list of choices will "drop down" below the main menu.

Having magazines trucked from the printing plant to a regional U. Postal Service facility in order to save money by qualifying for lower zoned rates. One form of work-sharing see definition with the USPS in order to reduce distribution costs. Also used by direct distributors when delivering magazines to individual bill lipschutz forex outlets.

Some consumer and paid business titles use television commercials as one subscription source. This is generally quite expensive, but may be costeffective under certain circumstances. May be desirable for raising a title's awareness with potential readers and advertisers, as well as helping to attract new subscribers. Demand side platforms are the latest evolution in the online advertising technology landscape. There is still much debate about what is and what is not a true DSP. In basic terms, a DSP is a platform that gives the customer control to buy inventory across sites, networks, ad exchanges, data providers, or other vendors and then layer on their own proprietary data.

Letter accompanying an invoice that is late in being paid. The process by which an ad is inserted into a page in response to a user's request. Dynamic ad placement allows alteration of specific ads placed on a page based on any data available to the placement program.

At its simplest, dynamic ad placement allows for multiple ads to be rotated through one or more spaces. In more sophisticated examples, the ad placement could be affected by demographic data or usage history for the current user. An IP address that changes every time a user logs on to the Internet. Refers to an invoice sent via email. Refers to conducting business on the Internet, including selling and purchasing products online.

An alternative name for a more complex email address. A choice of alias can be anything from a corporate name, a business department or a personal nickname. Advertising campaign distributed via e-mail. An email address that automatically forwards messages to another physical email address. The forwarding address can be any valid email address on the internet. These types of addresses provide forwarding capabilities only; there is no way to send or receive mail using these accounts.

Refers to communications sent via a system that allows people to send messages to stock brokers valley park other by computer.

A newsletter delivered electronically to a recipient's e-mail inbox. A premium delivered electronically. Can also be an. Dow jones stock market ticker to accounting entries for exchange traded futures renewal sent via e-mail.

A handheld device specialized for reading electronic books. Unlike tablet computers, one of the major advantages of e-book readers is their extremely long battery life, up to a month in some cases. Electronic-BOOK The electronic counterpart of a printed book, which can be viewed on a desktop computer, laptop, smartphone or e-book reader.

When traveling, a large number of e-books can be stored in portable units, dramatically eliminating weight and volume compared to paper. Electronic bookmarks make referencing easier, and e-book readers may allow the user to annotate pages. Acronym for email change-of-address. Often used in database management operations for online business.

Enhanced Data rates for Global Evolution - or GSM Evolution A 2. Also called "Enhanced GPRS" EGPRSEDGE works on EDGE cellphones as well as laptops and portable devices that have EDGE modems. Superseding the GPRS data service, EDGE users have experienced downstream data rates up to Kbps.

See cellular, cellular to make money high alching. Wi-Fi, GSM and GPRS. Sub-versions within a given magazine issue's print run and distribution. For example, a magazine may have separate editions for subscriber versus newsstand copies, U. A document showing the number of copies of a magazine issue that comprise each edition. Any individual promotion to a subscriber or prospect.

A new business, qualification, renewal or requalification, or billing series will comprise several efforts. Enhanced for Tablet Adding enhancements and bonus content for DFT editorial or advertising content to more fully utilize the tablet medium e. E Ink electrophoretic ink is a specific proprietary type of electronic paper manufactured by E Ink Corporation, founded in based on research started at the MIT Media Lab.

It is currently available commercially in grayscale and color and is commonly used in mobile devices such as e-readers and, to a lesser extent, mobile phones and watches.

Also referred to as e-append. Email append is the process of merging a database of customer information where the email addresses are missing for the customers, with a service provider's database of email addresses in an attempt to match the email address with the information in the initial database. These are the little text-based faces and objects that you often see in e-mail and online chat. They help give the reader a sense of the writer's feelings behind the text.

Enhanced Message Service An extension to the SMS short message service for cellphones that allows for the transmission of formatted text, icons, animations and ringtones. Introduced in the summer of by Alcatel, Ericsson, Motorola and Siemens, it allows up to 17 SMS messages to be strung together.

A hardware or software applicationf used to compress audio and video signals for the purpose of streaming. Encoding is the process of converting data from one form to another. Encryption is the coding or scrambling of information so that it can only be decoded and read by someone who has the correct decoding key. To put a subscriber name or subscription record on the file.

This does nifty options quotes mean to start service. A generic term for an extremely thin flexible display that can be rolled up. There are several technologies in the works, and this type of display is expected to become mainstream by Electronic Publication An open standard for electronic books and Web publishing from the International Digital Publishing Forum.

Introduced in as the successor to the Placing stop loss forex eBook format, EPUB documents are marked up in XHTML or Digital Talking Book DTBook. A message from computer program e. Ethernet is the most common type of connection computers use in a local area network LAN. An Ethernet port looks much like a regular phone jack, but it is slightly wider.

This port can be used to connect your computer to another computer, a local network, or an external DSL or cable modem. A method to network computers together in a local area network LAN. The unified banking currency that has become the national currency of European Union countries. A payment option used widely in Europe. A Eurocheque can be written in most European currencies on a bank that is part of the system.

Evolution-Data Optimized A 3G digital service provided by CDMA cellular carriers worldwide such as Verizon and Sprint in the U. EV-DO works on EV-DO cellphones as well as laptops and portable devices that have EV-DO modems.

Part of the CDMA standards, EV-DO users have experienced data rates up to Kbps typically options futures and other derivatives 8th ppt more latency than DSL and cable service. EV-DO is also known as "1xEV-DO". Readers who read one magazine but not another. A subscription or group of subscriptions removed from the active file when they have expired.

Sometimes, expires receive one or more grace copies see definition before being dropped. As a verb, what happens when a subscription reaches the end of the period paid for without renewing. As a noun, a subscription or group of subscriptions that run out on a certain date the January expires.

Expires may also refer to a list of expired subscribers. Because expires are prime prospects for new offers, expire lists also called hold lists are valuable commodities. Instead of simply saving a file with a different name or different format, "export" might be used to save parts of a file, create a backup copy of a file, or save a file with customized settings. Reference to the number of people who view, or "lay their eyes on" a certain advertisement.

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A rich-media ad developed via eyeblaster technology. Facebook is a social networking website put optionsschein air berlin was originally designed for college students, but is now open to anyone 13 years of age or forex metals. Facebook users can create and customize their own profiles with photos, videos, and information about themselves.

Friends can browse the profiles of other friends and write messages on their pages. A Facebook feature that allows for stock market anomalies calendar effect to follow public updates from users outside of their network of friends- stock market law of attraction, celebrities, high profile bloggers, journalists or artists.

There is no limit limit on the number of people who can "subscribe" to your forex broker with mastercard. When you unfriend someone, they stay subscribed to your updates. The Subscribe button allows you to unfriend people and still reach them via public updates.

Facebook Timeline is the new default profile populated from a list of your most recent updates to a complete summary of your entire life since birth. It includes photos, videos, status updates and locations you have visited. The new Facebook profile is divided into two main columns, with a line down the middle representing the passage of time.

Users are encouraged to add life events which were not captured by Facebook, particularly those that occurred before the person joined Facebook. Timeline uses an algorithm to assess the most important moments of your life, which can then be edited to your satisfaction.

Unwanted updates can be hidden from the Timeline. Apple's video calling app for the iPhone and iPod touch. Content requested by a browser can fail to transfer if the page is abandones by 100 deposit bonus binary options t browser which requested it see abandon or if the server is unable to send the complete page, including the ads known as an error or a communications error.

FairPlay is a digital rights management DRM technology created by Apple Inc. FairPlay is built into the QuickTime multimedia software and used by the iPhone, iPod, iPad, Apple TV, iTunes, and iTunes Store and the App Store. Formerly, all songs in the iTunes Store were encoded with FairPlay. Apple later started offering a selection of songs that, after an additional 50 cents is paid per song, could be downloaded FairPlay-free.

Currently, Apple does not sell songs with FairPlay encryption. FairPlay digitally encrypts AAC audio files and prevents users from playing these files on unauthorized computers.

A collection of one or more ad creatives. Also called ad campaign.

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While most Web browsers store saved webpage locations as bookmarks, Internet Explorer saves them as favorites. For example, when you save a webpage location in Firefox, it gets stored as a bookmark.

When you save one in Internet Explorer, it gets stored as a favorite. For this reason, the terms "bookmarks" and "favorites" are often used synonymously. A cellphone that contains a fixed set of functions beyond voice calling; however, it is not in the smartphone category. For example, feature phones may offer Web browsing, but they cannot download and install applications from an online marketplace.

Transmission of informations, as to a database. In single-copy sales, a group of representatives maintained by a national distributor see definition or a large publisher. A marketing field force gets authorizations see definition from retailers. A circulation field force over-sees the execution of planned distributions to retailers. When a file is compressed, it takes up less disk space than an uncompressed version and can be transferred to other systems more quickly.

A metropolitan forex bureau kampala exchange rates extension or simply "extension" is the suffix at the end of a filename that indicates what type of file it is. A file format defines the structure and type of data stored in a file. The structure of a typical file may include a header, metadata, saved content, and an end-of-file EOF marker.

As the name implies, a file server is a server jet2 jobs working from home provides access to files.

It acts as a central file storage location that can be accessed by multiple systems. The process of removing robotic activity and error codes from measurement records to make the remaining records representative of valid human Internet actions. IAB voluntary guidelines for remove non-human activity in the reported measurement of ad impressions, page impressions, unique visitors and clicks. A unique number that identifies and becomes part of each name and address on a mailing list.

When the order is received, the fulfillment operation uses the number to locate the name on the mailing list and input that record to the mainfile see definition. The web browser developed by Mozilla Corporation that promotes itself as faster, more secure, and more customizable than Microsoft's Internet Explorer.

Tabbed browsing in Firefox lets you load web pages in separate tabs of a single browser window. A combination in hardware and software buffer that many companies or organizations have in place between their internal networks and the internet.

A firewall allows only specific kinds of messages from the internet to flow in and out of the internal network. This woolworths trading hours anzac day 2012 the internal network from intruders or hackers who might try to use the internet to break into those systems.

This high-speed interface has become a hot new standard for connecting peripherals. A standard Firewire connection can transfer data at Mbps, which is roughly 30 times faster than USB 1. Postal Service class of mail that provides the most timely delivery and is therefore the most expensive class, outside of express service.

Occasionally, a direct mailer will choose to use first class for speed texas release of earnest money form impact purposes, instead of the usual Standard A service class.

The BRE and BRC are also first class return mail. Flaming is the act of posting or sending offensive messages over the Internet. These messages, called "flames," may be posted within online discussion forums or newsgroups, or sent via e-mail or instant messaging programs.

A method for designing low-badwidth animations, presentations and Web sites. It is a browser plug-in developed by Macromedia for developing Rich Internet Applications. Flash applications can be as simple as an animated logo, or as complicated as how does plenty of fish make money full browser based application.

Flash uses a vector graphic format to keep files small. The ability to automatically send software upgrades to a set-top box network. Flash memory is a type of electrically erasable programmable read-only memory EEPROM. The name comes from how the memory is designed -- a section of memory cells can be erased in a single action or in a "flash. When the BIOS needs to be changed, the flash memory can be written in blocks, rather than bytes, making it easy how to trade otm options update.

Most modems use flash memory for the same reason. A website where the entire interface is built using Flash instead of HTML markup. A drawback to Flash sites are that they cannot be viewed unless the user has installed the Flash plug-in. Flickr is an image hosting and video hosting website, web services suite, and online community created by Ludicorp and later acquired by Yahoo!.

In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media.

Yahoo has reported that Flickr has a total of 51 million registered member and 80 million unique visitors. User gesture used to scroll or pan quickly.

To flick, users place a finger on the screen and quickly swipe it in the desired direction. A gesture done on a touchscreen where an image can be flipped to reveal additional pictures in the same place metaphorically, these new pictures are "on the back side" of the original picture.

An ad or ads that appear within the main browser on top of the Web page's normal content, thereby appearing to "float" over the top of the page.

An ad or content that is viewable as soon as the Web page arrives. One does not have to scroll down or sideways to see it. Since screen resolution can affect what is immediately viewable, it is good to know whether the Web site's audience tends to set their resolution at x or at x or higher.

Just like real world folders, folders on your hard drive store files. These files can be documents, programs, scripts, libraries, and any other kind of computer file you can think of. Folders can also store other folders, which may store more files or other folders, and so on. To follow someone on Twitter means to subscribe to their Tweets or updates on the site.

A follower is a Twitter user who has kept track of another Twitter account or a "Tweeter. Forcing an application or program to quit - most commonly used when the program has frozen. A short-term, free subscription sent without request to targeted prospects with the goal of converting them to paid subscribers, most frequently used by newsletters. Because of their high production and mailing costs, magazines are more likely to use sampling see definition than FFT's.

The number of frames of video displayed during a given time. The higher the frame rate, the more high-quality the image will be. Multiple, independent sections used to create a single Web page.

Each frame is built as a separate HTML file but with one "master" file to control the placement of each section. When a user requests a page with frames, several files will be displayed as panes.

Sites using frames report one page request with several panes as multiple page requests. IAB ad campaign measurement guidelines call for the counting of one file per frame set as a page impression.

Also called a love gift. An item given free of charge to a prospect as an incentive. Freemiums are not directly tied to a magazine or product purchase. In other words, they are true gifts, as opposed to premiums contingent upon an order or payment of an order.

Freeware is software you can download, pass around, and distribute without any initial payment. However, the great part about freeware is that you never have to pay for it. The number of times per year that a magazine is published. A person who has joined a profile as a result of an invitation.

A friendly URL is a Web address that is easy to read and includes words that describe the content of the webpage. Indicates the sender of an email message. See also "Email alias. The camera on a webcam that is facing you.

Acronym for free-standing insert, meaning an insert that is polybagged with or tipped or blown into an issue. Acronym for File Transfer Protocol, a way of transferring or exchanging files over the internet from one computer to another. An all-inclusive term referring to the numerous tasks involved in creating, updating and maintaining an active subscriber list and producing the mailing labels and necessary statistics and reports for auditing and marketing purposes.

Fulfillment is accomplished either through an outside supplier a fulfillment bureau also called a fulfillment house or fulfillment service or internally, with purchased or self-developed software packages, hardware and an in-house staff. Each in-house and outside system or bureau has its own capabilities and specialties. The most desirable position within a mainline display see definition at retail, in which the entire cover of the magazine is visible. Comprised of a hostname, domain name, and top-level domain.

For example in www. New subscriptions, entered with instructions to start service with some future issue. When that issue has been printed, the computer automatically starts these subscriptions. An example is a Christmas gift subscription intended to start with the January issue. Game Center is an online multiplayer social gaming network released by Apple. It allows users to invite friends to play a game, start a multiplayer game through matchmaking, track their achievements, and compare their high scores on a leader board.

An entity on a LAN that provides address translation and control access to the LAN for terminals and gateways. The gatekeeper also can provide other services to the terminals and gateways, such as bandwidth management and locating gateways. A gatekeeper maintains a registry of devices in the multimedia network. The devices register with the gatekeeper at startup and request admission toa call from a gatekeeper. A gateway is either hardware or software that acts as a bridge between two networks so that data can be transferred between a number of computers.

Geotagging is the process of adding geographical identification metadata to various media such as a geotagged photograph or video, websites, SMS messages, or RSS feeds and is a form of geospatial metadata. These data usually consist of latitude and longitude coordinates, though they can also include altitude, bearing, distance, accuracy data, and place names.

It is commonly used for photographs. Many newer devices now include sensors which enable the use of gestures that involve the whole device. Since they are not obvious to users, they must be easily discovered or communicated clearly. Acronym for graphics interchange format; a type of bitmap image file format that is popularly used on the internet. Files in this format will have the extension. Prounounced jiff or giff. GIF images are limited to colors which makes them better suited for illustrations than photographs.

An extension of the. A delay is customizable between frames to render the appearance of the animation, much like a flappable picturebook. One gigabyte equals megabytes. A method of payment used widely in other countries. A giro account is set up at a bank or post office, and funds are electronically transferred from one account to another.

A term used in some foreign countries. Indicates that the addressee is no longer at that address. Google is the world's most popular search engine. It began as a search project in by Larry Page and Sergey Brin, who were two Ph. They developed a search engine algorithm that ranked Web pages not just by content and keywords, but by how many other Web pages linked to each page.

This strategy produced more useful results than other search engines, and led to a rapid increase in Google's Web search marketshare.

The Google ranking algorithm was later named "PageRank" and was patented in September of In only a short time, Google became the number one search engine in the world. General Packet Radio Service The first data service for GSM cellular carriers.

GPRS added a packet capability to GSM, which uses dedicated, circuit-switched channels for voice conversations. Stands for "Global Positioning System. Though it was created and originally used by the U. GPS navigation systems are currently installed in a number of luxury cars, complete with an LCD map that shows the driver exactly where in the world he is.

Advanced car GPS units can actually speak the directions to a certain destination and tell the driver when to turn. Copies served to subscribers retained on an active subscription list after expiration. The total number of times an ad is served, including duplicate downloads to the same person. Also called response or return.

The total number of prospects who order a subscription from a given promotion effort or series, expressed as a percentage of total promotions sent. Also see Net Response. Subscriptions sold in quantity to companies or organizations. A gyroscope is a device for measuring or maintaining orientation, based on the principles of conservation of angular momentum.

In essence, a mechanical gyroscope is a spinning wheel or disk whose axle is free to take any orientation. Although this orientation does not remain fixed, it changes in response to an external torque much less and in a different direction than it would without the large angular momentum associated with the disk's high rate of spin and moment of inertia.

Since external torque is minimized by mounting the device in gimbals, its orientation remains nearly fixed, regardless of any motion of the platform on which it is mounted. While this term originally referred to a clever or expert programmer, it is now more commonly used to refer to someone who can gain unauthorized access to other computers. A hacker can "hack" his or her way through the security levels of a computer system or network.

This can be as simple as figuring out somebody else's password or as complex as writing a custom program to break another computer's security software. Hackers are the reason software manufacturers release periodic "security updates" to their programs. While it is unlikely that the average person will get "hacked," some large businesses and organizations receive multiple hacking attempts a day.

Term used in reference to a mobile phone, mobile device or mobile terminal. Communicating with a computer or other electronic device via touch.

Today's touch screens, which have revolutionized smartphones and tablet computers, are the prime examples of haptic interfaces. A promotion that does not treat the first issue or first several issues as a no-obligation trial. The subscriber is not given the option of canceling the subscription when the first invoice arrives, and is expected to pay for the full subscription when billed.

Can also apply to credit card-only offers. Short messages on services such as Twitter or identi. Television formats that have a higher resolution than their contemporary counterparts.

It is supported by most HDTVs and related components, such as DVD and Blu-ray players, cable boxes, and video game systems. A way to measure a user's unique identity. This measure uses deduction or interference based on a rule or algorithm which is valid for that server. For example, the combination of IP address and user agent can be used to identify a user in some cases.

If a server recieves a new request from the same client within 30 minutes, is inferred that the new request comes from the same user and the time since the last page request was spent viewing the last page. Also referred to as interference. A large amount of information per square inch on a display screen or printed form. Measured in dots per inch dpithe more dpi, the higher the resolution and quality.

Monitors both CRTs and flat panels are in the dpi range whereas printers are in the dpi range. Imagesetters typically print at or dpi. A pull-down menu which displays the sites you've recently visited so you can return to the site instantly or view your latest session.

The same mechanism makes it possible for servers to track where you were before visiting a particular site. When analyzing web server log files, a hit is any request for a particular site.

In addition to actual web page requests, hits include things such as images, scripts and style sheets.

The page designated as the main point of entry of a Web site or main page or the starting point when a browser first connects to the internet. Typically, it welcomes you and introduces the purpose of the site, or the organization sponsoring it, and then provides links to other pages within the site. The first screen of information displayed when a PDA, smartphone or tablet is started.

Also called the "home page" and "main menu," it typically displays a group of icons that are clicked or tapped to activate applications and internal functions. Any computer on a network that is repository for services available to other computers on the network, or a computer that provides client stations with access to files and printers as shared resources to a computer network.

It is quite common to have one host machine provide several services. A host has an IP address associated with it. To pull out a component from a system and plug in a new one while the main power is still on. Also called "hot plug" and "hot insertion," hot swap is a feature of USB devices, allowing an external drive, network adapter or other peripheral to be plugged in without having to power down the computer first.

Pull-down or pop-up menus often displayed on browsers or search engines that contain new or popular sites. Ads for a product or service from the same company. High Speed Packet Access A family of high-speed 3G digital data services available to GSM carriers worldwide. The service works with HSPA cellphones as well as laptops and portable devices with HSPA modems.

Although based on WCDMA, HSPA is a major enhancement with more channels and different modulation and coding techniques. Acronym for Hypertext Markup Language, code that tells a web browser how to display an electronic page or message for example, code that makes a word on an electronic page or message appear in bold face.

HTML is a page formatting language that defines the appearance of Web pages. HTML-coded pages or messages incorporate color, special font treatments and a variety of graphics that may be static or moving. The text or graphics within the page or message can be made "live" "clickable" to link directly to a URL web page address.

HTML standards are maintained by the World Wide Web Consortium W3C. In addition to text, an HTML page may include graphics, video, audio and other files. HTTP is a standard for communication between a client and server. One use of HTTP is for browser to web server communication on the World Wide Web. HTTP standards are maintained by the World Wide Web Consortium W3C. HyperText Transfer Protocol Secure.

The protocol used for secure, encrypted, communication over the World Wide Web. HTTPS is typically used when sending credit card or other sensitive information via the internet. Pricing model which is based on a combination of a CPM pricing model and a performance-based pricing model. See CPM pricing model and performance-based pricing model. HTML programming which redirects the user to a new URL when the individual clicks on the hypertext.

In computing, a hyperlink or link is a reference to a document that the reader can directly follow, or that is followed automatically. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. A software system for viewing and creating hypertext is a hypertext system, and to create a hyperlink is to hyperlink or simply to link.

A user following hyperlinks is said to navigate or browse the hypertext. Hypermedia is an extension of hypertext that allows images, movies, and Flash animations to be linked to other content.

Text or graphical elements on a page which activates a hyperlink when clicked. Acronym for Interactive Advertising Bureau; they attempt to set standard banner sizes for the industry and act as an information resource to online advertisers. In their own words: The IAB is the only association dedicated to helping online, Interactive broadcasting, email, wireless and Interactive television media companies increase their revenues.

It was announced in conjunction with the iPad on January 27,and was released for the iPhone and iPod Touch in mid, as part of the iOS 4 update. The iBookstore is an ePub content sales and delivery system that delivers e-books to the iPad and to other devices running iOS 4. The iBooks shelf turns around, revealing the iBookstore.

From here users can purchase various books from Apple. Acronym for Internet Explorer browser. Web developers and designers often use this acronym. A floating frame inserted within a web page which is not bound to the side of a browser window. Internet Information Services is a popular web server from Microsoft Corporation.

IIS comes bundled with Microsoft server operating systems such as Windows NT Server and Windows Server. Transitions in apps use motion perception and perceptual constancy to create a flying effect for objects on the screen. A GIF or JPEG image with more than one linking hyperlink. Each hyperlink or hot spot can lead to a different destination page.

This is the main difference between IMAP and another popular e-mail protocol called "POP3. The IMEI number of your iPhone is unique. IMEI stands for International Mobile Equipment Identity. It is static it never changes and identifies your iPhone. All mobile phones have an IMEI number. Instead of opening standard file types, Import is often used for importing parts of files, program settings, plug-ins, or other unconventional file formats.

The standard ad unit sizes endorsed by IAB. People who read a magazine in their own home. Ads played before, during or after the streaming video content that the consumer has requested. Usually, these ads are not able to be paused or stopped particularly with pre-roll by the viewer. This format is frequently used to monetize the video content that the publisher is delivering. In-stream ads can be played inside short or long forms video and rely on video content for their delivery.

There are four different types of video content where in-stream may play: The number of completed interviews or respondants to a survey. A measurement of a user-initiated action of responding to an ad element which generally causes an intra-site redirect or content change.

In-unit clicks are usually tracked via a redirect. Also known as click-downs, click-ups and click-withins. Categorization of information into a coherent structure; the art and science of organizing and labeling websites, intranets, online communities, and software to support findability and usability.

An invisible band of radiation at the lower end of the visible light spectrum. With wavelengths from nm to 1 mm, infrared starts at the end of the microwave spectrum and ends at the beginning of visible light.

Infrared transmission typically requires an unobstructed line of sight between transmitter and receiver. Actual placement of an ad in a document, as recorded by the ad server. Purchase order between a seller of interactive advertising and a buyer usually an advertiser or its agency. Allowing a subscriber to pay in installments. Usually offered by magazines whose annual price tends to be perceived as high weeklies, for instance and frequently offered in direct mail agency see definition subscription promotions.

Payments are not spread over the life of the subscription, but are collected in full during the first three to four months. Not to be confused with paid during service see definition. Describes behavior of the computer and program designed to respond to the user's request. Interaction between computer and user may take place through typed commands, voice commands, mouse clicks or other means of interacting.

All forms of online, wireless and interactive television advertising, including banners, sponsorships, e-mail, keyword searches, referrals, slotting fees, classified ads and interactive television commercials. Revenues realized from the sale of interactive advertising. A common way to compress video is to interlace it.

Each frame of an interlaced video signal shows every other horizontal line of the image. As the frames are projected on the screen, the video signal alternates between showing even and odd lines. When this is done fast enough, i. Web site activity that is generated by individuals with IP addresses known to be affiliated with the Web site owner. Internal activity that is associated with administration and maintenance of the site should be excluded from the traffic or measurement report.

An international service available between reciprocating countries for postpaid business reply mail. Postal Service guide to rules and regulations for international mailing, including requirements for specific countries.

A worldwide system of computer networkd providing reliable and redundant connectivity between disparate computers and systems by using common transport and data protocols.

A human-compiled directory of Internet links, which are divided into categories by subject. The most popular internet directories are Yahoo and The Open Directory. Web browser developed by Microsoft Corporation. An advertising image, text page or video that is inserted into the middle of a MMS message. This image, text, or video will be displayed as the subscriber is viewing the complete MMS message.

A fulfillment report that is a computer print-out of all of a magazine's subscriptions, usually tabulated by expire issue, price, term or source, without individual names and addresses. Used for source analysis and budgeting.

Not to be confused with inventories of promotional materials, which should be referred to as stock. A series of monthly inventories, summarized by source. A protocol telling the network how packets are addressed and routed. Runs a modified version of iOS optimized for its larger screen.

A smartphone from Apple that integrates cellphone, iPod, camera, text messaging, e-mail and Web browsing. Data and applications can be sent to the phone wireless or via Apple's iTunes software, which is used to organize music, videos, photos and applications see iTunes.

In Junethe 3G S was introduced with a faster processor, video camera, voice phone dialer and improved battery life. The iPhone 4, which debuted in Juneadded multitasking, much higher resolution and video calling see iPhone 4. Version 4 of the OS also added multitasking to the 3G S, but not previous models. Major new features included an A4 processor, Retina Display, front facing camera, and an all new design.

A flash-based iPod from Apple that is essentially an iPhone without the phone. Introduced inthe first iPod touch models came with up to 16GB of flash memory later increased to 32GB and beyond. The touch broke away from the illustrious click wheel that helped make the iPod successful and replaced it with a touch screen interface and one physical button.

Ina thinner touch added a speaker, physical volume control and increased battery life. Generally refers to video programming offered by telecom companies over copper wire. Often misused to refer to PC-based video. A one-time payment made to the retailer for display placement.

Publishers have always paid these allowances. Retailers also ask wholesalers to pay such fees on some titles. A bulk service for printed matter and small packets provided by the U. ISAL has a growing number of competitors. Acronym for Internet Service Provider, a company that provides access to the internet. All copies of a magazine of the date given on the cover. This is not necessarily the on-sale date see definition.

The date a magazine begins its distribution to readers, which usually precedes the cover date. The length of time it takes a magazine to be read by the maximum measurable audience. The application is also an interface to manage the contents on Apple's iPod and iPhone lines, as well as the iPad.

Where you submit your apps to be approved by Apple. Breaking open the root jail apple uses to secure iOS, allowing a used to customize the device and install apps outside of the app store.

A programming language designed for building applications on the Internet. It allows for advanced features, increased animation detail and real-time updates. Small applications called Java applets can be downloaded from a server and executed by Java-compatible browsers like Microsoft Internet Explorer and Netscape Navigator. Is a programming language designed by Sun Microsystems, in conjunction with Netscape, it can be integrated into standard HTML pages.

While JavaScript is based on the Java syntax, it is a scripting language, and therefore cannot be used to create stand-alone programs. Instead, it is used mainly to create dynamic, interactive Web pages. Term referring to the "jiggling" state of your icons when depressed enabling you to move them around or removing them specifically to iOS apps.

Joint Photographic Experts Group, who developed this graphics format. JPG files are used on the Internet for photographs, or other images.

JPG is the preferred format for storing photographic images on the World Wide Web. File format that uses a compression technique to reduce the size number of bytes of graphic files. Microsite which is reached via click-through from button or banner ad. The jump page itself can list several topics, which are linked to either the advertiser's site or the publisher's site. The code that appears somewhere on each direct order form, which identifies the promotion that produced that order.

Word or phrase that is commonly used to refer to a particular subject. When working with search engine optimization, marketers work to have their pages rank high for the words that visitors would use to refer to their products and services. For the search engine user, the keyword will help them locate the information they seek.

HTML layout engine developed by the KDE project - hence the name "K"HTML - used in the Safari web browser. A portable e-book reader from Amazon. It also provides basic Web access along with music storage and playback. The Kindle features a 6" screen, except for the DX model, which has an iPad-sized 10" display.

The amount of time between making an online request or command and receiving a response. A Local Area Network is a computer network limited to a small area such as an office building, university, or even a residential home. Most mid to large-sized businesses today use LANs, which makes it easy for employees to share information. Refers to the promotional or informational page people are sent to when they click on a banner, button, text link or other promotional response device on the Web.

A page or layout that is wider than it is tall. Most monitors have a landscape display, while most documents are printed in portrait mode.

Stands for "Liquid Crystal Display. Smaller LCDs are used in handheld TVs, PDAs, and portable video game devices. The image on an LCD screen is created by sandwiching an electrically reactive substance between two electrodes. This color of this substance can be changed by increasing or reducing the electrical current.

Since LCD screens are based on the principle of blocking light rather than emitting itthey use up much less power than standard CRT Cathode-Ray Tube monitors. Lightweight Directory Access Protocol If you want to make directory information available over the Internet, this is the way to do it. LDAP is a streamlined version of an earlier directory standard called X. It is also an open protocol, which means directories can be stored on any type of machine. Standard IAB ad size x Content that is all about watching TV on the couch and passively consuming content.

Implies a deeper engagement with the content, rather than just passive consumption - the type of content that you'd share with your friends on Facebook, tweet about on Twitter and interact with in real-time.

Refers to a folded promotional device note or letter found in a direct mail package that often helps lift response by providing more information or sell copy about the magazine. In a magazine promotion, this device may be called the Publisher's Letter, as it is generally signed by the publisher. A linear video ad is experienced in-stream, which is presented before, between, or after the video content is consumed by the user. One of the key characteristics of linear video ads is the ad takes over the full view of the video.

When you are browsing the Web and you see a highlighted and underlined word or phrase on a page, there is a good chance you are looking at a link. By clicking on a link, you can "jump" to a new Web page or a completely different Web site. While text links are typically blue and underlined, they can be any color and don't have to be underlined.

Images can also serve as links to other Web pages. When you move the cursor over a link in a Web page, the arrow will turn into a little hand, letting you know that it is a link. The term "hypertext" comes from the way links can quickly send you to another Web destination. The intermediary between list renters and list owners. Linux hosting is when the ISP hosts your site s on servers running a variety of the open source linux operating system.

Linux hosting is typically significantly less expensive than Windows hosting because the ISP is not required to pay licensing fees for each server. Everything that goes into ensuring that lists are clean and deliverable, including the correctness and non-duplication of names and addresses.

A mailing list comprised of e-mail addresses. A program that automatically sends e-mail to a list of subscribers or listserv. The date when an online promotion becomes active. Usually used with up-load or down-load, it means to transfer files or software from one computer or server to another computer or server.

In other words, it is the movement of information online. The management and control of the distribution if inbound IP traffic to multiple servers by shifting from a more heavily loaded resource to a less loaded resource. Load balancing with multiple servers enhances performance and minimizex the effects of a single server failure or a huge influx of incoming traffic.

The bigger the file, the longer it may take to load. The geographic area within which a wireless subscriber can call without incurring roaming or long distance charges. A file that keeps track of network connections.

Web servers record the date, time and other important information for each request into text files called logs. These logs can be used by log analyzing software to provide detailed traffic statistics for your site.

If you are ever asked to enter your username and password, you are being asked to enter your login information. A login is a combination of information that authenticates your identity. This could be a name and password or an ID number and security code. Likewise initial implementations only use LTE for data while future versions could be pure IP-based for both voice and data. Neither iPhone nor iPad yet support LTE. A term referring to mobile commerce which is the ability to conduct monetary transactions via a mobile device, such as a WAP-enabled cell phone.

A MAC address is a hardware identification number that uniquely identifies each device on a network. The MAC address is manufactured into every network card, such as an Ethernet card or Wi-Fi card, and therefore cannot be changed.

This is the operating system that runs on Macintosh computers.